Freedom
Brave enough
to try.
A positive environment where players can express themselves, make mistakes and go again without fear.
Every player starts somewhereMore belief. More touches.
More belief. More touches.
More joy in their game.
Your child does not need to be the best player in the team to belong here. They might be finding their confidence, hungry for an extra challenge or simply happiest with a ball at their feet.
Wherever they are now, Joe starts there.
Founder & coachJoe · Football Development Academy01 / Meet JoeA coach who sees
A coach who sees
the person first.
Your child should feel challenged—but never lost in the crowd.
Joe brings 15 years' coaching experience, Level 1 and Level 2 coaching badges, and time spent coaching at academy level in America. That background brings structure and high standards to every session—but never at the expense of patience, encouragement or understanding the player in front of him.
1·2 Level 1 & 2 coaching badgesUSA Academy-level coaching15 Years' experience
✓ DBS checked✓ Safeguarding award✓ Fully insured
Joe's coaching promise
Professional standards. Personal coaching. Progress they can feel proud of.
02 / The FDA WayFreedom. Detail.
Freedom. Detail.
Ambition.
Three letters. One clear way of helping young players grow.
Football Development Academy gives players the time and attention that busy team sessions cannot always provide. The FDA Way balances the freedom to express themselves, the detail to understand their game and the ambition to keep moving forward.
Detail
Small things that
change games.
Clear, purposeful coaching that helps players understand what to do, when to do it and why it matters.
Ambition
Their next step.
Their progress.
High standards without unnecessary pressure, shaped around the player they are becoming.
03 / Find their fitThe right coaching for
The right coaching for
where they are now.
Some children thrive alongside teammates. Others progress fastest with one hour focused entirely on them. Start with the option that feels right—we'll help with the rest.
Saturday development programme
They learn best alongside others.
A consistent 12-week programme for players who want more time on the ball, purposeful coaching and the chance to put new skills into practice with their peers.
- ✓Boys & girls aged 7–13
- ✓All abilities welcome
- ✓Crosby 3G Pitch, Scunthorpe
Price£75for all 12 weeks
04 / Saturday development programme12 Saturdays.
12 Saturdays.
Progress they can feel.
A structured course with a purpose behind every block. Players build one skill area at a time, use it in competitive game-like moments and finish with twelve weeks of progress to be proud of.
01Weeks 1–4
Own the ball
Dribbling
Close control, confident 1v1 moves and changes of pace that help players carry the ball with purpose.
- Close control
- 1v1 moves
- Change of pace
↗Week 4 mini-tournament
02Weeks 5–8
See the next pass
Passing
Accuracy, timing and movement off the ball—helping players connect with teammates and make better decisions.
- Weight of pass
- Movement
- Short & long range
↗Week 8 mini-tournament
03Weeks 9–12
Finish with belief
Shooting
Striking technique, accuracy and power, followed by the composure to finish when the pressure is on.
- Clean technique
- Accuracy & power
- Composure
↗Week 12 final & presentation
Week 12 · Final tournament & presentation
Every player finishes recognised.
Every child receives a medal—and leaves with twelve weeks of progress to be proud of.
Course detailsCrosby 3G Pitch
Crosby 3G Pitch
Scunthorpe
Starting Saturday 19 September 2026.
Ages 7–1011:00–12:00Every Saturday · 60 minutes
Ages 11–1312:00–13:00Every Saturday · 60 minutes
Boys & girls · All abilities welcome
05 / Personal coachingOne player.
One player.
One hour for them.
Sometimes one small change can unlock a child's confidence across their whole game.
Ideal for a player who wants more repetition, help with a specific skill or position, or simply the time to learn at their own pace. Every 60-minute session is shaped around what will help them most.
One player · One hour£20Per 60-minute session
01Understand
Start with the player and what they want to improve.
02Focus
Give the right detail, repetition and individual feedback.
03Transfer
Connect the work to decisions and moments in real matches.
Available acrossScunthorpe · Doncaster
06 / The FDA standardThe things every
The things every
parent should know.
Purposeful coaching matters. So does knowing your child is in a professional, positive environment. At FDA, the two belong together.
Experience that helps every session feel organised, considered and age appropriate.
DBS checked
Safeguarding is treated as part of the coaching standard, never a footnote.
Fully insured
The right professional foundations are in place before a player steps onto the pitch.
Safeguarding award
A supportive environment where children can learn, try and make mistakes safely.
Joe's promise to families
They should leave every session knowing something they did better than when they arrived.
07 / Parent questionsEverything you need
Everything you need
before the first session.
Straight answers, so you can decide whether FDA feels right for your child.
Will my child fit in?+
All abilities are welcome. Joe starts with the player in front of him and creates the right balance of support, challenge and encouragement for where they are now.
Who is the Saturday programme for?+
Boys and girls aged 7–13. Players are separated into 7–10 and 11–13 age groups so the coaching feels relevant and age appropriate.
What is included in the £75?+
All 12 Saturday sessions, three progressive four-week skill blocks, mini-tournaments in weeks 4 and 8, the final tournament and presentation in week 12, and a medal for every player.
How is the course payment split?+
A £30 deposit will secure the place when online booking opens. The remaining £45 is payable by the first session. Booking and secure payment will run through Bookwhen and Stripe.
Is 1-to-1 coaching right for my child?+
If they want more confidence, extra repetition or help with a particular skill or position, it can be a great fit. Register your interest with their age and what they would like help with, and Joe can confirm the best next step.
Where do 1-to-1 sessions take place?+
Sessions are available across multiple Scunthorpe and Doncaster locations. Exact venues and live times will appear in the Bookwhen calendar.
How do I register interest?+
Use any “Register interest” button and complete the short form with your child's name and age plus your contact details. It goes directly to Joe, who will reply with the next steps. No payment is taken today.
Freedom · Detail · AmbitionGive them a place
to grow into their game.
The September interest list is open. Tell Joe a little about your player and he'll help you choose the right next step. No payment is taken today.